Time-tested botanicals,
modern standards

We started with a simple observation: most cinnamon supplements don't say what kind of cinnamon is inside. The label says “cinnamon”; the capsule usually holds cassia — the inexpensive variety with naturally higher coumarin. True Ceylon cinnamon, softer and naturally low in coumarin, is harder to source and easy to fake. That gap felt like the whole problem with the supplement aisle in miniature.

So we built Vitvero around one botanical done properly: identified Cinnamomum verum from Sri Lanka, milled and encapsulated in a GMP-certified US facility, and verified by independent labs before release. No proprietary blends, no filler-first formulas — one honest ingredient, held to a higher standard.